2K has revealed that the mayor of Suplex City, Brock Lesnar himself, will be on the cover of WWE 2K17.

Best known for his unparalleled accomplishments in WWE, UFC, NCAA Division I wrestling and more, Lesnar’s work ethic, intensity and attitude have made him a prolific sports and entertainment fixture for more than 16 years.

“My career has been defined by dominating every opportunity presented to me,” said Brock Lesnar. “I am excited for my newest opportunity representing WWE 2K17 as the franchise’s ambassador and honored to serve as the WWE 2K17 cover Superstar.”

Coming off an impressive collegiate wrestling career for the University of Minnesota, where he became the NCAA Division I Heavyweight Champion his senior year, Lesnar made his WWE debut in 2002 and was quickly nicknamed “The Next Big Thing” by his advocate, Paul Heyman. Later that year, he became the youngest WWE World Heavyweight Champion in company history, at age 25, by defeating The Rock at SummerSlam 2002.

Following his WWE departure, Lesnar explored an NFL career and UFC. While in the UFC, Lesnar Heavyweight Champion and tied a UFC record for the most consecutive successful Heavyweight Championship title defenses and headlined one of the highest-selling and most prominent pay-per-view events in UFC history.

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Lesnar successfully returned to the WWE in 2012 by going after Cena. Since sending Cena to the first trip to Suplex City at SummerSlam 2014 by delivering 16 of his signature German suplexes throughout the match, Lesnar has been on a warpath and beating down everyone that steps up to the plate.

“Ladies and gentlemen, my client has truly conquered everything in his path, and unleashing Suplex City through WWE 2K17 will be no different,” said Paul Heyman. “As the advocate for Brock Lesnar, I can assure you his embodiment of unadulterated excellence, combined with a Beast’s desire to CONQUER all platforms in the gaming world, will make for a video game and supporting campaign that fans will embrace and absolutely cannot ignore this year.”

“Brock Lesnar’s unmistakable talent, no-holds-barred mentality and unequivocal determination perfectly complement 2K’s commitment to authentically represent WWE at the absolute highest level,” said Chris Snyder, Vice President of Marketing at 2K. “With Suplex City as the ultimate backdrop and the ‘Beast Incarnate’ in charge, WWE 2K17 will come to life with an incredible roster and to-be-announced features like never before.”

WWE 2K17 is currently scheduled for worldwide release on October 11 for PS3, PS4, Xbox 360 and Xbox One.